When visitors or customers have questions, they need a quick and easy way to contact you. The next most important way to connect with visitors is a contact page. Often, a link to this page is part of the main navigation menu and bottom text links. Your contact page text should clearly list all the ways customers can contact you with questions or comments: via phone, mail, email, or even online chat.

Add a gentle prompt that a personal answer will take time. Remember that every time you publish an email address on a Web site, that address is vulnerable to email spiders that crawl the Web collecting email addresses for their evil spam masters.